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Great Ideas PR - Sally Baker




Caliber SignsGreen Banners/wallpaper - Our clients were super excited about their new machine that makes green banners. The challenge was that not many people care about machines, they care about what the machine can do for them. We moved them into something that everyone would care about and everyone would benefit from, and created the following pitch: Caliber Signs and HP created a new way to re-define green. They make banners, postage, and signage with green ink and green materials that when your done with them, are shipped back to HP for free where they are turned into cool stuff like playground equipment. Your banner never hits the landfill. It isn't recycled. It's transformed. People loved it.



Great Ideas PR Inc. | 11676 E. Del Timbre Dr. Scottsdale, AZ 85259 | 602.524.8596 |